Here’s an interesting news item just in:
A Texas real estate agent is giving away free [tag-tec real estate] guns[/tag-tec] as an incentive to buyers.
I know we’ve been talking about getting creative in slower markets, but perhaps this is a little over the top. Or is it?
Of course, the agent, Julie Upton, is only making this offer to police officers. Gift gun of choice? A Glock pistol, whatever that is. Retail value. $500.
“We thought it would be a good way to entice other police officers,” Upton says. “And whether people want the gun or not, it has stirred up a lot of attention.”
Hmm. Maybe she’s got something there.
This goes back to an old retailing lesson I learned at age seven.
It was 1963, and my parents’ drugstore needed some excitement so they had contests every Friday night to drum up business. My Dad had one very bad record of band music that he played over and over because he wouldn’t spend the money to invest in something more interesting.
But he really didn’t have to. The concept quickly took off. And it became a big source of entertainment for future customers. Word quickly spread to the point that people were actually bringing their dates.
Pretty soon my parents ran out of prizes so my mother, in desperation, gathered up anything she could find to give away. That’s why I was puzzled when she started wrapping up baby diaper pins.
“Who wants that?”
“Doesn’t matter what you give away,” she told me. “We’ve already got the momentum. All we have to do now is keep it going.”
Maybe it all comes down to something supposedly stupid next time you’re faced with a house or a rental that simply won’t move. Give your clients, customers or perspective [tag-ice]tenants[/tag-ice] something to talk about. Then make the sales.