Get this. Richard Gray of the Sunday Telegraph is reporting the newest fad; [tag-cat]Smell Selling[/tag-cat].
Of course, those of us in real estate already know about how important a nose is to the bottom line. We’ve been using smells to sell for years. (Grandma’s cookies, vanilla, coffee, etc).
(Recently, while attending a performance of the Beatles show at The Mirage’s Cirque du Soleil in Las Vegas, I caught a strong scent of strawberries while they were doing the kabuki theater version for what else? Strawberry Fields. And it would have made me feel warm and fuzzy inside if I hadn’t had to pay $100 for that ticket).
Gray says to get ready the next big smell thing. Cell phones which will emit certain scents. Yep, you read that right.
Apparently, a new chocolate [tag-cat]cell phone[/tag-cat] is coming. And just in time for some of us.
In fact, LG Electronics is creating an entire line of chocolate phones. I just have one question. Can you eat them?
Here’s my point. Psychologists were hired by some of these big companies to prove what we’ve been doing for years. That people can learn how to associate certain smells with certain things. Isn’t that earthshaking?
As usual, real estate [tag-cat]investors[/tag-cat], realtors, and [tag-cat]landlords[/tag-cat] are ahead of the pack. It has just taken some time for companies like British Airways, with their mowed grass fragrances in plane lounges, to catch up. How about this for a new designer scent? Comptoir Sud Pacifique Bermuda Grass.
All jokes aside, keep in mind this works- powerfully. So next time you’ve got an empty property go ahead and spray on the vanilla- thick . Or if you prefer, pour on the chocolate.