Smell Selling Hits Mainstream

Get this. Richard Gray of the Sunday Telegraph is reporting the newest fad; Smell Selling.

Of course, those of us in real estate already know about how important a nose is to the bottom line. We’ve been using smells to sell for years. (Grandma’s cookies, vanilla, coffee, etc).

Get this.  Richard Gray of the Sunday Telegraph is reporting the newest fad; [tag-cat]Smell Selling[/tag-cat].  Ice Cream Cones

 

Of course, those of us in real estate already know about how important a nose is to the bottom line.  We’ve been using smells to sell for years.  (Grandma’s cookies, vanilla, coffee, etc).   

 

(Recently, while attending a performance of  the Beatles  show at The Mirage’s Cirque du Soleil  in Las Vegas, I caught a strong scent of  strawberries while they were doing the kabuki theater version for what else?  Strawberry Fields. And it would have  made me feel warm and fuzzy inside if I hadn’t had to pay $100 for that ticket). 

 

Gray says to get ready the next big smell thing. Cell phones which will emit certain scents.  Yep, you read that right.

 

Apparently, a new chocolate [tag-cat]cell phone[/tag-cat]  is coming. And just in time for some of us.

 

In fact, LG Electronics is creating  an entire line of chocolate phones.  I just have one question.  Can you eat them?

 

Here’s my point.  Psychologists were hired by some of these big companies to prove what we’ve been doing for years.  That people can  learn how to associate certain smells with certain things.  Isn’t that earthshaking?

 

As usual, real estate [tag-cat]investors[/tag-cat], realtors, and [tag-cat]landlords[/tag-cat] are ahead of the pack.  It has just taken some time for companies like British Airways, with their mowed grass fragrances in  plane lounges,  to catch up. How about this for a new designer scent?  Comptoir Sud Pacifique Bermuda Grass.

 

All jokes aside, keep in mind this works- powerfully.   So next time you’ve got an empty property go ahead and spray on the vanilla-  thick . Or if you prefer, pour on the  chocolate.