A Lesson for Landlords From Jet Blue

I wonder what some of these airline executives say every morning when they get up.

“How can we torture our customers today? What else can we do to make their traveling experience more humiliating and beyond human endurance than it already is?

 

Plane

I wonder what some of these airline executives say  when they get up every morning.

 

“How can we torture our customers today?  What else can we do to make their traveling experience more humiliating and beyond human endurance than it already is?"  

 

Jet Blue, one of several culprits,   is experiencing the  publicity blues at the moment and frankly, they deserve any criticism coming their way. 

 

After the Valentine’s Day fiasco that showed anything but love for their customers, [tag-tec]Jet Blue[/tag-tec] finally came to the conclusion they need their own Passenger Bill of Rights. -Before it becomes an official Act of Congress. 

 

Mistreating the very people who are paying you for your “services” is plain Business 101 suicide, in my book. I’d say abandoning people in cigar shaped cell blocks for  up to eight hours without toilets, clean water, fresh air and food is incorrigible. Any airlines that does that needs to have the book thrown at them. 

 

And is it an accident that  there’s a customer complaint reality show about that industry?  They’ve got problems, to say the least.

 

Which  brings up a very interesting point about Landlording 101. Are all of our landlording problems really the tenants’ fault? Could  some problems  be  the results of poor management?

 

I don’t think tenants are going to their Congressman  to complain but what about calling codes?  

 

Is not  having hot water a legitimate complaint?  Heat in the winter and  air conditioning in the blazing summers? Can we see why tenants sometimes bristle?

 

If a tenant calls you about a leak do you act immediately ?  Or do you wait until it becomes a really expensive problem like mold build-up?

 

Here’s the major point I’ve learned from my Dad, the 80 year old landlord who’s been managing his properties for 50 years.  Take care of the customer.

 

Whether we dare to admit it or not, those tenants are our customers or clients (if we want to be a little more upscale about it).

 

What I’ve learned from him is if you show a genuine interest in your tenants, their welfare, and comfort, they will not only stay with you longer, but they’ll send their friends to you.  Word of mouth is our cheapest, most effective means of advertising.

 

I’m not saying [tag-self]tenants[/tag-self] are always right.  That’s why you have to  screen them before you rent to them – so you won’t be dealing with deadbeats.  But those landlords who quibble over the hot water heater and tenants’ over use of the air conditioner are in many cases, shooting themselves in the foot.

 

Let these  lessons from [tag-ice]Jet Blue[/tag-ice] be a warning to us.  Take care of the things you’re supposed to take care of- and then your tenants won’t have a reason to complain-or to call codes.         

 

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