Donald Trump has a white elephant on his hands; a giant super-sized vacation home complex, located on County Road in Palm Beach. It’s one of those relics left over from the old money days.
He needs to get rid of it.
So how does the big financier do it?
First you discount it.
$125 million goes down to $100 million. That’s a 20 percent reduction just in case you want to grab it now.
If that doesn’t work, you repackage it.
The new improved property will become a hotel, opened up to the masses, if they can afford staying in a world class hotel, that is.
But there’s a problem.
Even the Donald has to deal with those pesky zoning boards. And it looks like this deal won’t be flying.
So what gives?
The Donald thrives with publicity. He knows how to get the word out about anything and everything he’s doing. Yep, he makes mistakes and there’s stuff in his portfolio he probably wishes would just disappear, but eventually he’ll find a buyer.
But considering he only paid $41 million for it, what’s the definition of a profit anyway?